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In today’s data age, consumers' expectations are evolving and brands can have a 1:1, personal relationship with each consumer. Brands have the opportunity to do this through personalized messaging and experiences that are custom to each consumer. The role data plays in consumers' lives will continue to evolve and create unique opportunities for brands to break through the clutter and engage with individuals. Join UM US CEO Kasha Cacy, Tim Ganss, Music Intelligence, Spotify, Jeff Smith, Johnson & Johnson’s Group Company Chairman, North America Consumer, Luke Kigel, Senior Director, Total Brand Experience, Johnson & Johnson, and Angela Solk, Global Head of Agency Partnerships, Spotify, as they discuss the human element of data, customization of creative based on human insights from data and more!